Buying art is not a new concept. A profitable market for these unique products has been evident throughout history. For over a decade, in addition to traditional art galleries, art has also been available from a variety of online galleries. According to IBISWorld, in 2011 there was a 288 million dollar revenue generated in online art sales in the US (IBISWorld, 2011).
Therefore, why are art fans still skeptical about buying artwork online? Is it the fear of purchasing an art piece and then being disappointed once it arrives to their home? Is it not having an art guru next to them guiding them throughout the process? No matter what the customer’s needs are, if a brick and mortar gallery can meet them, an online gallery will be able to do so as well.
Many customers feel that the main benefits of buying an art piece in a traditional gallery include the ability to see it in front of them and to have a gallery employee answer questions regarding the piece or the artist. Nowadays, most online art galleries have flexible return policies, which allow the customer to have artwork delivered to their chosen location and
Serious about winning the attention of a good art gallery or dealer? If so, you need to understand the core common elements that successful art gallery directors and art sales people look for when they visit and review your artist website.
In our experience Galleries, Art Dealers, and Art Buyers have as many views of how work should be showcased online as there are stars in the sky. The wonderful thing is that these skills and preferences have been developed through the process of actually buying and selling art. Don’t ever under-estimate the experience and skill required to do this consistently – at Art Marketing Secrets we take our hats off to good art salespeople – and you can learn a lot from them.
In the last five years we’ve talked to a lot of galleries and dealers and we’ve found there are common elements which most agree on regarding what they like to see when they visit artist websites. Here is a snapshot for you to focus on:
- You might only have a few seconds to make an impression! Art dealers are business people who need to sell to survive and prosper. While they
Art galleries are a little like stores, but they are not exactly stores, so what are art galleries?
An art gallery is a link between an artist and the public. It is absolutely indispensable to our cultural life. Without galleries art would be kept in the confines of museums, and reserved to the elite. In fact galleries are the only places where you admire freely works of art.
You should not think about art resellers in the same way that you think about art galleries. Art resellers buy works of art (from already established artists) and resell them. Art galleries cater to artists in whom they believe, and represent these artists. They ensure the promotion of the artist’s work, and endeavor to make the public aware of the artists they represent. The risks are higher, and the profits much less.
Some people are intimidated to enter a gallery, because they think that they might not look like someone who would go into a gallery to buy art. The fact is that, there is no particular a buyer looks like, and besides, there is no obligation to buy. Gallery owners as well as artists are happy