Tips to Grab Galleries With Your Artist

Serious about winning the attention of a good art gallery or dealer? If so, you need to understand the core common elements that successful art gallery directors and art sales people look for when they visit and review your artist website.

In our experience Galleries, Art Dealers, and Art Buyers have as many views of how work should be showcased online as there are stars in the sky. The wonderful thing is that these skills and preferences have been developed through the process of actually buying and selling art. Don’t ever under-estimate the experience and skill required to do this consistently – at Art Marketing Secrets we take our hats off to good art salespeople – and you can learn a lot from them.

In the last five years we’ve talked to a lot of galleries and dealers and we’ve found there are common elements which most agree on regarding what they like to see when they visit artist websites. Here is a snapshot for you to focus on:

    1. You might only have a few seconds to make an impression! Art dealers are business people who need to sell to survive and prosper. While they may love art, their primary focus is the business of art. If the first impression from your website doesn’t get their attention you’ve lost them.

    1. A simple, minimalist, and elegant style. Not busy!

    1. Complete focus on the art itself with neutral complimentary website background colors.

    1. Beautifully lit and photographed images. This is probably the single most important visual factor in an artist website. Where possible we recommend using a professional photographer experienced in shooting fine art.

    1. Don’t overpower the look of the art with a site that looks too busy

    1. No “Designer-ish” effects like flash movies. In the time it takes to play your exotic flash-based entry page, the gallery will have already moved on to look at the next artist website.

    1. Clear Navigation – Don’t let visitors get lost in your website because when they get lost they will LEAVE! Clear, consistent navigation on every page is vital.

    1. Include everything you would have in a hard-copy portfolio – bios, artist statements, resumes, etc.

    1. Consistency in style and quality is extremely important to art business people. There are two ways you can help this: (i) Only put your very best work on the artist website – you have to be 125% proud of it. (ii) Structure the gallery sections of your artist website into separate sub-gallery sections each of which should show consistency in style and theme. Think of how commercial galleries and museums use separate spaces to focus attention and realize that is what they want to see in your website.

    1. The about the artist section needs to be designed to engage and interest – too often it’s thrown in as an afterthought. This is very important because buyers and galleries are interested in (1) your art and (2) You the artist and (3) You the business person. Your “about” section is a subtle sales pitch so do it well and if you don’t like to write consider hiring a professional.

    1. It should be very easy to contact you. A very clearly-labeled contact page should include an email address or contact form AND a phone number. I am amazed at how many artist websites I visit that don’t list a phone number on the contact page. Big Mistake! In my experience, the most serious business people often prefer to call you – so don’t make it difficult for them. A studio address or PO box is also good to include because it gives a sense of physical reality to your business.

  1. Be aware of the potential positive or negative reaction you might experience from selling reproductions of your work online if your target sales channel strategy is galleries. Some galleries will be impressed that you are obviously business-savvy enough to be able to sell your work in this way. Others might consider it a threat to any potential sales relationship they might have with you. Just be aware of who you are dealing with and how they might see this

What You Should Know About Art Galleries Tips

Art galleries are a little like stores, but they are not exactly stores, so what are art galleries?

An art gallery is a link between an artist and the public. It is absolutely indispensable to our cultural life. Without galleries art would be kept in the confines of museums, and reserved to the elite. In fact galleries are the only places where you admire freely works of art.

You should not think about art resellers in the same way that you think about art galleries. Art resellers buy works of art (from already established artists) and resell them. Art galleries cater to artists in whom they believe, and represent these artists. They ensure the promotion of the artist’s work, and endeavor to make the public aware of the artists they represent. The risks are higher, and the profits much less.

Some people are intimidated to enter a gallery, because they think that they might not look like someone who would go into a gallery to buy art. The fact is that, there is no particular a buyer looks like, and besides, there is no obligation to buy. Gallery owners as well as artists are happy to have you visit and view what they bring to you.

Frequently artists that are displayed in galleries are not very rich, and the gallery owner who represents them is not rich either. Owners are not parasites living off artist’s labor, they operate the gallery because they love what they do, sometimes it pays off and sometimes not.

Art work is expensive, because it takes a long time to produce, and because it is expensive to operate an art gallery.  By supporting galleries you help support the art community and artists who oftentimes live in your locality.

Posted in Art

Advantages of Online Art Galleries Tips


People are generally too busy these days to do even routine tasks and just want to rush back home after work to relax. One has to be an art enthusiast to spare time to visit an exhibition. Moreover, if there are two or more exhibitions at the same time, you will rarely be able to attend both, no matter how much you wish you could. Obviously, you would have to give one exhibition a miss and find solace in the joys of the other.

Thankfully, purchasing methods for art have evolved over the centuries. Today, cyberspace is the most popular and the latest platform for art browsing, auctioning, selling, and of course buying. For the modern art buyer, it is very exciting to move around online art galleries.

Art lovers have the opportunity to see many more pieces and to appreciate them at their own leisure rather than visiting a traditional gallery. There is also the advantage of discretion on an auction and sale websites as it is much easier to make a bid and to buy an item. Generally, the rules for selling and purchasing remain the same, but the purchaser should be internet-savvy to understand the system properly. Every online gallery provides useful tips for buying and selling, even if you are new to the process.

A large number of quality artworks is received by the galleries from across the world. Superb works from renowned artists that will increase the range of your collection are easily obtainable. The purchase would take place directly between the buyer and the seller, but galleries also provide assistance to obtain artwork directly from the artists. Their website links and email addresses are noted under their respective works.

Get yourself listed with the gallery so that they can send you updated emails of future events. Previews of an artist’s work can also be forwarded through email so you can have a look at some pieces at your leisure. A full record of earlier exhibitions and paintings is also maintained for your reference. In the event of exhibitions being held simultaneously, you can go online to find out where and how you can attend these exhibitions in person. These online websites allow you to surf at your convenience and, after all, an online art gallery does not have a closing time.

The possibility of dealing with fake art pieces is less likely because you are dealing with artists directly and many of these artists have their own websites where they exhibit their work. Because of the advantages posed by the Internet, auction houses have their online galleries with artworks of renowned artists. Throughout the world, a large number of people visit these galleries every day, giving artists more exposure and making it possible for artists to be contacted by prospective buyers on an international level. Online galleries are also optimized so that search engines can locate the artists and exhibits without difficulty.

When a deal is finalized, artworks are usually delivered directly to buyers through different forms of delivery services. Due to the reputability of selected art websites, art lovers deal with them regularly. As a safety measure, proof that it is the artist’s original work is also provided on completion of sale.

Posted in Art

Pure Art From the Heart


MIAMI, Florida: It’s all about love.

No matter where you turn throughout Gallery Art, Aventura, Biscayne Boulevard, Florida, you are bound to be energised by the works of Jozza, from the heart out. He certainly puts his heart in his art as he playfully visualizes the main objects of his affections on several planes. These objects include nature and animals, but there are certainly some aspects of his own life’s experiences which he relates through his acrylics. Sometimes with Biblical references like from The Garden of Eden. Putting the pop in popular, “Jozza expresses love through animated lines, shapes, happy colors and faces he uses to pattern his budgeted space.”

He has a distinct way of using bright colours such as hues of yellows, orange, green, and even blue that makes people gravitate to his work, on command of his paint brush. The other element one will find impacting about his work is the huge over 20 dimensions, and of course, the fact that he has applied the paint so well.

His works are for sure inspirational and creative enough to make you fall in love with life and humanity, while enjoying lessons in courtship and reproduction. See for instance One Love, Kitty in Love, and About Love from almost 48 precision pieces rotated at the Gallery. As if hit by Cupid’s bow, you fall in love with Jozza by the terms of his artscapes.